„The jacket, responding to signals encoded in a DVD or to a program designed to control it on the fly, can do a number of things such as “causing a shiver to go up the viewer’s spine or butterflies in the stomach.” During the fight, the jacket will even create a pulsing in the chest to simulate the kung-fu master’s elevated heartbeat. The aim, he says, is investigating how to create emotional immersion.“
» How to create emotional immersion (Philips Research)
(via Basic Thinking)